Guardian App Gets Personal with Latest Update

Guardian App Gets Personal with Latest Update

 

 

 

The Guardian has launched a redesigned version of its app, expanding coverage to include iPads and Android tablets and delivering a more personalized experience to users.
The app boasts flexible formatting that allows the Guardian’s editorial team to curate stories for particular regions and create pages that respond to the importance, focus and tone of individual stories. It also features personalized homepages and individual alerts, and can now host all the content of the Guardian’s website, including interactive features. The award-winning GuardianWitness platform has been integrated into the app, allowing readers to easily contribute comments, photos and video to the Guardian’s open journalism platform.
Tanya Cordrey, chief digital officer for Guardian News & Media, said: “The launch of the new app is yet another landmark moment in our digital innovation journey, as we continue to evolve and improve the experience of readers across all platforms. We have involved readers at each stage of development and have created an app with great design at its heart, offering a personalized and sophisticated news experience to our increasingly global audience.”
The app is already used by over 1m people, and the Guardian has said that it will continue to add new features, content and innovations to it in order to enhance readers’ experience.