Idea Ultra II with 5.5-inch qHD display and Idea !d 1000 with 3.5-inch display launched for Rs. 12500 and Rs. 5400

By Rakesh Soni

Idea Cellular has launched Idea Ultra II, the company’s first 5.5-inch phablet and an entry-level Android smartphone, Idea !d 1000. The Idea Ultra II with 5.5-inch qHD display, powered by a 1.3 GHz quad-core processor and runs on Android 4.2 (Jelly Bean). It has a 8-megapixel rear camera with LED flash and a 2-megapixel front-facing camera. The company launched the Idea Ultra smartphone back in October last year.

The Idea !d 1000 comes with a 3.5-inch HVGA display, powered by a 1 GHz dual-core processor and runs on Android 4.2 (Jelly Bean). It has a 2-megapixel rear camera. Both these phones have dual SIM support with dual standby, similar to other Idea phones. The Idea Ultra II packs a 2500 mAh battery and has Ultimate Power saver mode.

Speaking at the launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said,

Lack of availability of affordable 3G smartphones with high-end features is the deterrent to mobile data growth in India. Idea has tried to bridge this gap by offering the best value for money 3G devices, in addition to our superior 3G products, services, and network coverage. We have witnessed consistent growth in data uptake in our 3G markets where Idea branded 3G smartphones have been selling, for the past two years. This has encouraged us to further expand our devices portfolio with the launch of our first 14.0 cms (5.5”) 3G smartphone, ULTRA II, and the entry-level !d 1000, which will help us target consumers at both ends of the spectrum.

Idea Ultra II Specifications

5.5-inch (960 x 540 pixels) IPS display
1.3 GHz quad-core processor
Android 4.2 (Jelly Bean) OS
Dual SIM (GSM + GSM) with Dual Standby
8MP auto focus camera with LED flash
2MP front-facing camera
1GB RAM, 4GB internal memory, 32GB expandable memory with MicroSD
3G, Wi-Fi 802.11 b/g/n, Bluetooth,GPS
3.5mm audio jack, FM Radio
2500 mAh battery

Idea !d 1000 Specifications

3.5-inch (320 x 480 pixels) display
1 GHz dual-core processor
Android 4.2 (Jelly Bean) OS
Dual SIM (GSM + GSM) with Dual Standby
2MP rear camera
512MB RAM, 4GB internal memory, 32GB expandable memory with MicroSD
3G, Wi-Fi 802.11 b/g/n, Bluetooth,GPS
3.5mm audio jack, FM Radio
1300 mAh battery

The Idea Ultra II and the Idea !d 1000 are priced at Rs. 12,500 (MRP) and Rs. 5,400 (MRP), respectively. These smartphones would be available across Andhra Pradesh, Kerala, Maharashtra & Goa, MP & Chhattisgarh, Gujarat, UP West and UP East.